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This site hcmp.ch had the following in the web page, "Pour vivre un changement positif! HCM Partners provides HR consulting and outsourcing, coaching and recruitment services, as well as workshops and training programs for individuals and companies." We noticed that the website stated " A specialist in career transitions and personal development, HCM Partners works with individuals or groups to help them identify and achieve their objectives, develop their skills, maximize their potential, and improve their communication skills." The header had career coaching as the highest ranking keyword. It was followed by career counselling, career transitions, and personal development which isn't as ranked as highly as career coaching. The next words the site used was job search support. career management was also included but will not be seen by search engines.